Warid.Ppt

food merchandise Plan WARID telecommunicationS BEST OPPORTUNITY FOR EXPANSION IN PAKISTAN SUBMITTED TO PROFESSOR AHMAD QAMAR BY 1. MOHAY-UD-DIN RUBBANI 2. MALIK WAHEED ? ACKNOWLEDGEMENT in all glory and honor is for Allah, the Supreme Being who bestowed profound application and ability on us to accomplish this run away. We express our profound and cordial gratitude to offer thanks to our learned, signifier and follow bulge outd teacher, Mr. Ahmad Qamar for his valuable guidance, constructive comments and continuous encouragement through and through out the research. Grateful acknowl edgement is delinquent to Mr.Naveed Saeed GM sales & tradeing & Miss Rubab of Warid Telecom for allowing us to carry out our research for the accomplishment of this pop out. ? Special & Grateful acknowledgement goes to our pa prosecutes who enable us to perform such(prenominal) activities. Table of contents 1. executive summary 2. Warid Telecom ? An Introduction 3. Marketing Environment ? Co mpetition ? Techno put downy ? Financial ? Social & demo representic trends ? Legal 4. Tar regain Market ? Consumer or Industrial ? Buying Characteristics ? Market Potential 5. Product fix 6. Product ? Stage of PLC ? Classification ?Core/ increase product ? Packaging and Labeling ? Warranties and advantages 7. Distribution ? Market reportage ? Channel Structure ? Logistics/Physical Distribution 8. Pricing ? Mark-ups ? Discount/ permissiveness ? Pricing Strategies 9. advance ? Advertisement ? purpose of Personal Selling ? Publicity and Public Relations ? Sales/Trade progress 10. Ethical issues associated with this product 11. supranational marketing activities/opportunities 12. Bibliography ? Executive Summary This report is found on WARID TELECOM which is a GSM value provider in Pakistan by Abu Dhabi Group. ne of the largest root run-in in the Middle East and the case-by-case largest unusual investor group in Pakistan. Its operate ar admired by its ultimate customers i n telecom as well as in banking land. ? This report is do by visiting different stores for the use of collecting the nurture about different aspects of the product i. e. , environmental factors, marketing mix, segmentation, positioning, distribution, pricing strategies, ethical issues, foreign marketing strategies and comments of the group about this product. WARID TELECOMAN INTRODUCTION Warid is an Arabic word meaning an Oasis in the middle of a desert. It is pronounced as Waa-rid. The meaning of our cry directly depicts our dominant position and our remember runs in the vast desert of telecommunication in Pakistan. Browse through our Portal to let out out more about what Warid Telecom is all about, and become part of the true quality experience that we offer you. Warid Telecom has implemented a new and modern corporate identity as a result of the dynamic changes taking place in the telecom industry in Pakistan.With a reproof of a new strategy, our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers. Warids corporate identity seeks to reflect the changes in telecom heavens in relation to helping customers keep pace with rapidly changing technology in the sketch of communication, and to harmonize the customers perception of our brand with the quality and range of our services.Our objective is to provide optimum level of run on and c ar through our soaringly skilled and motivated team of professionals and through maximum network reporting and clear connectivity that we have committed to provide. MARKETING ENVIRONMENT In present environment, Pakistan has gained growth rate of 18. 6% with 18,400,233 subscribers in diligent communication with in 05 years from 2000 to 2005 ? ? COMPETITION Competition is there, of importly 06 companies ar providing there cellular services in Pakistan (close competito rs to virtuoso and different) 1. Warid 2. U-fone 3. Mobilink . Telenor 5. Paktel 6. Insta speech sound ? Following Table shows the Subscription Rate, which, help us to mea indisputable the business sector of these companies and their achievement with the pace of time ? SUBSCRIBERS ? ?MobilinkUfonePaktelInstsphoneTelenorWaridTotalGrowth Rate 2000114,272 80,221112,000 306,49315. 39 2001309,272116,71196,623220,000 742,606142. 29 2002800,000 350,000218,536330,000 1,698,536128. 73 20031,115,000 550,000319,400 420,000 2,404,40041. 56 20043,215,989801,160470,021535,738 5,022,908108. 90 20057,469,0852,579,103924,486454,147835,727508,65512,771,203154. 6 Jul-05 14,119,25710. 56 Aug -05 15,511,0459. 7 Sept-059,010,8503,830,527954,528440,1591,200,9081,509,11116,946,0839. 2 Oct-05 18,400,23318. 6 (1) TECHNOLOGY Warid is using Ericsson technology to provide telecom services in Pakistan. The staple fibre features of its technology are Billing With Warids very simple bearing procedures it ga rners sure that one is kept up-to-date with all the math that they do at their end. Warid offers one transparent billing and no nasty surprises. Its bill contains information like ? Warid to Warid mention ? local anesthetic Calls to Other Operators ? foreign calls ? Local SMS with mobile no. and locality ? Incoming Calls ? no(prenominal) charge able calls like emergency nos. & separates ? Incoming SMS ? Warid information services SIM Warid is currently providing SIM of 64K (64 kilo byte) Warids comparison with others networks is given below Mobile proceeds supplier Technology Frequency Sim Warid Ericson 900-1800MHZ 64K U-fone Huawei 900-1800MHZ 16-32K Mobilink Orascom 900-1800MHZ 08-16-32K Telenor Nokia Siemens 900-1800MHZ 32K Paktel N/A 900-1800MHZ 32KInstaphone Analog Service AMPS (2) FINANCIAL Warid Telecom takes overcharge in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial-grade success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Groups major investments are in the following sector 1. Oil and Gas Exploration, 2. Banking and financial Services 3. Automobile Industry, 4. Hospitality Services . station Development, 6. Telecommunications Associated companies Bank Alfalah Limited Fully licensed commercial bank in Pakistan with over 70 branches in all the major financial centers of the country United Bank Limited A leading commercial bank in Pakistan with a vast branch network of approximately 1,100 branches including 23 international branches, affiliates and articulation stations in UAE, Bahrain, Qatar, Yemen, Egypt, Iran, Switzerland, UK and USA Alfalah Exchange Comp whatsoever Fully licensed exchange guild in Abu Dhabi ? Iranian Sanden Industries PJS CoA joint venture with Sanden Singapore to manufacture car air condit ioners in Iran. The project has the capacity to produce up to 300,000 air conditioning units per annum J. C. Maclean and Co ? Manufacturers of high quality furniture ? neo Pharma LLC ? Manufacturers of pharmaceutical products National Telesystems and Services (NTS) A joint Venture with Bin Jaber Group Ltd. and Thales foreign Middle East let ining S. A. L. Al Jazira Management center Management joint venture Abu Dhabi veggie Oil Company Manufacturer of edible oils Nama Development EnterprisesRepresentation of leading companies in the UAE in the field of oil and gas, engineering, equipment suppliers, consultants, etc Wholly Owned Properties and Companies Le Royal Meridien Hotel, Abu Dhabi Previously known as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal Meridien Hotel. It is a 5-star Hotel in the heart of Abu Dhabi. It depart soon be whirl 300 deluxe rooms and suites and other facilities Dhabi Contracting A special category construction company Dhabi Drilling Offs hore Rig operations in collaboration with Sedco Forex Al Ain castle Hotel A 4-star hotel in Abu DhabiDhabi Enterprises Leasing Leasing a digit of groups and real estate properties across Abu Dhabi SOCIAL & DEMOGRAPHIC TRENDS While aspect at social needs of a family and having an eye on economy (as two to three and summation members of a family are using Hand-held phone) Warid has launched a family package named FRIENDS AND FAMILY ? ? ? ? FRIENDS AND FAMILY Friends and Family are On-net slenders only. No upfront line rent will be deducted on any gage paid customer. Post-Paid connexion costs will be Rs. 300. All gratuitous Airtime/ foster in post paid is one-time. Demographically Warid has launched prepaid connections jibe to the ncome level market. Warids post-paid connections are meant for low-income level, young stars and young executives like its SILVE & GOLD packages. post-free PACKAGES FOR LOW-INCOME LEVEL mailboat Silver, Gold, Connection, Postpaid, Postpaid, Activ ation Tax, cl, 150, Monthly Line Rent, 0, 150, No. of Friends & Family members, 5, 10, Monthly VAS Subscription, 50, 0, waive of Charge, unloose outgoing minutes (Monthly) 0, 60, Free SMS (Monthly Units) 0, 15, Free MMS (Monthly Units), 0, 3, Free Internet (Monthly Units), 0, 3, ? ? ? ? POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVEL portion Platinum, Diamond,Connection, Postpaid, Postpaid, Activation Tax, 150, 0, Monthly Line Rent, 500, 2,500, No. of Friends & Family members, 20, Unlimited, Monthly VAS Subscription, 0, 0, Free of Charge, Free outgoing Minutes (Monthly) 240, 1,000, Free SMS (Monthly Units) 50, 100, Free MMS (Monthly Units), 5, 10, Free Internet (Monthly Units), 5, 10, ? FOR LOW-LOWER INCOME-LEVEL For lower-lower income level Warid has launched its pre-paid connection i. e. ZEM. ? Package Silver Connection prepaid Activation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 0 is levied as stamp tariff on new connection sales jural According to Warid legally environment is securey protected TARGET MARKET According to one of the representatives of Warid that Warid has split up its tar sign market in to categories of A+, A-, B+, B-, C, D, E and F CATEGORIES CHARACTERISTICS A+ & A- Age group of 28 to 32, 40+ and of upper-income level (urban) B+ & B- Age group of 22 to 27 and of lower-upper-income level (Urban) C Age group of 18 to 21 young stars (CORE TARGET) (Urban) D Age group of 13 to 17 and low lower income level all Ages(Urban) E & Users of Semi-urban areas (Has planned to launch)F Users of Rural Areas (Has planned to launch) ? ? Consumer or Industrial Warid is providing their packages at both levels. Consumer level is provided in this report, while, industrial level has variable domain, settled according to no. of connections and on the nature of packages according to line rents e. t. c. Buying Characteristics Warid is very much selective and stresses on value added purchases Market Potential Currently market is on SATURATION POINT as for Urban areas concern and as for as Rural Areas concern there is huge POTENTIAL. Warid is going to launch its products in Semi-Urban and Rural Areas Product PositioningAs Warid is new in the market of Pakistan and is still trying to make its position in the mind of customer better than existing big giant Mobilink. Although Warid is new in market but it has acquired a good position as for as Zero line rent post-paid connections and low rate pre-paid connections. In my point of view, as Warid launched its products in Pakistan with a MARKET peddler STRATEGY, while providing low rates, not only it has made its position better but also made other networks to reduce their prices. According to BCG matrix Warid falls under STARS, which shows its low market share and high growth rate.BCG model is given below, ? ? Product In market there are two basic categories of its product brands, which are ZAHI and ZEM. Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are given below. ZAHI Zahi is a Post-Paid brand with different packages, which are ? Diamond ? Platinum ? Gold ? Silver ? ZAHI TARIFF With Warids unique billing system, one only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges.This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Package Silver, Gold, Platinum, Diamond, Connection, Postpaid, Postpaid, Postpaid, Postpaid, Activation Tax, 150, 150, 150, 0, Monthly Line Rent, 0, 150, 500, 2,500, No. of Friends & Family members, 5, 10, 20, Unlimited, Monthly VAS Subscription, 50, 0, 0, 0, Free of Charge, Free outgoing Minutes (Monthly) 0, 60, 240, 1,000, Free SMS (Monthly Units) 0, 15, 50, 100, Free MMS (Monthly Units), 0, 3, 5, 10, Free Internet (Monthly Units), 0, 3, 5, 10, contribution ( bill Hours) Rs. per minute Friends and Family1. 501. 251. 000. 50On-net (Warid to Warid)2. 001. 751. 500. 50 Off-net (National)3. 002. 752. 502. 00 International (Zone 1)9. 008. 007. 006. 00 International (Zone 2)18. 0017. 0016. 0015. 00 Voice (Off Peak Hours) Rs. per minute Friends and Family1. 001. 000. 750. 50 On-net (Warid to Warid)1. 501. 501. 250. 50 Off-net (National)2. 752. 502. 252. 00 International (Zone 1)8. 007. 006. 006. 00 International (Zone 2)17. 0016. 0015. 0015. 00 Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Short Messaging Service (SMS) On-net (Warid to Warid)Rs. 0. 50 Off-net (National)Rs. 1. 00 International SMSRs. 5. 00 VAS (Rs. 3. per exertion) pasture Now (Mobile Internet) downloadper 200 Kb Picture Messagingper 100 Kb Warid Zone centre Downloadper 100 Kb ? ? ? ? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transaction MMS unit is a message of size 100KB maximum Internet unit is an transfer or do wnload of 200KB MMS is charged both for receiving and sending Notes All calls will be billed on a 30 second basis, except Off-net calls on other cellular operators, which will be billed on a per minute basis. Security Deposits will be as follows Security Deposits NationalRs. 1,000InternationalRs. 5,000 International RoamingRs. 20,000 The National security bank will not apply to Diamond package, i. e. minimum security deposit will be Rs. 5,000. All free minutes and SMS are subject to taxes, however, no tax is leviable if they are marketed as bundled with line rent. Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post Paid connection costs will be Rs. 300. All free Airtime/ Value in post paid is one-time. ZAHI FEATURES Basic Services Caller Line assignment (CLI) This service enables you to rate callers at your discretionConference Call With Conference Call, you set up teleconference with 6 people simultaneously. You ca n create conference calls with on-net (Warid to Warid) and off-net (national) numbers Call Waiting & Call Hold Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call. You can put the first base call on defecate while you answer the second call Call Divert Whether youre ineffectual to take a call, cause extracurricular the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number.Short Messaging Service (SMS) With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, undercover and if you want it to be great fun Value summateed Services Voice carry Voice Mail allows you to receive your voice messages pull down when your mobile is switched off, you are outside the coverage are or are busy. You can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi- media Messaging Service (MMS) With MMS messaging is fun, colorful and musical.Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet) Surf Now gives you the flexibility to browse the earnings on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled kick the bucketset. Please eminence that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. you can log on to the normal vane sites. 64K SIM Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of retention space. Prepaid customers can s ub their standard 32K SIM with the 64K SIM by paying a replacement fee. Warid Zone The to the state of the art SIM technology, ones Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you dont need to remember key words or short reckons to access information any more.Key words have already been pre-coded in your SIM card, allowing you to get information easily and swiftly. ZEM Zem is Pre-Paid brand for low-lower class Zem Tariff Want a worthwhile Prepaid Package? With Warids unique billing system, you only get billed for a call on a 30 second basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Click here to compare our pre-paid tariffs with other cellular operators. Package Silver Connection PrepaidActivation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Memb ers 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 50 is levied as stamp duty on new connection sales Voice (Peak Hours) Rs. per minute Friends & Family 1. 50 On-net (Warid to Warid) 2. 00 Off-net (National) 3. 00 International (Zone 1) 9. 00 International (Zone 2) 18. 00 Voice (Off Peak Hours) Rs. per minute Friends & Family 1. 00 On-net (Warid to Warid) 1. 50 Off-net (National) 2. 75 International (Zone 1) 8. 00 International (Zone 2) 17. 00 Scratch Cards are available in the following denominations Rs. 00, Rs. 250, Rs. 500, Rs. 1000 All crank cards valid till 12 months Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Note All charges are exclusive of Government taxes and levies such as sales tax at 15% and advance withholding tax at 10%. ?Short Messaging Service (SMS)? ?On-net (Warid to Warid)Rs. 0. 50? ?Off-net (National)Rs. 1. 00? ?International SMSRs. 5. 00? ?VAS (Rs. 3. 00 per transaction) ? ?Surf Now (Mobile Internet) downloadper 200 Kb? ?Picture Messaging & MMSper 100 Kb? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transactionMMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sending ? ? ? ? Zem features Basic Services Caller Line Identification (CLI) This service enables you to identify callers at your discretion Conference Call With Conference Call, one can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Warid) and off-net (national) numbers Call Waiting & Call Hold Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call.You can put the first call on hold while you answer the second call Call Divert Whether youre unable to take a call, driving outside the national coverage area, traveling abroad or are busy, you can divert your calls to any other Warid number. Short Mes saging Service (SMS) With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be great fun Value Added Services Voice Mail Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy.You can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS) With MMS messaging is fun, colorful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet) Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset.Please note that both your handset and website need to be WAP enabled for thi s service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. , you can log on to the normal www sites. 64K SIM Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fee. Warid ZoneThe to the state-of-the-art SIM technology, your Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you dont need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information easily and swiftly. Zem Scratch Cards What is a scratch card? As the name suggests it, a scratch card is a medium of recharging your account by acquiring a 16-digit code and inputing in your mobile phone for activation of that code. Our scratch card is a recharge coupon which has a holographic scratch field.This silver panel needs to be scratched off before any usage. Denominations The scratch cards are available in the following denominations Rs. 100, 250, 500, 1000 ? ? ? Stage of PLC In the product flavour cycle stage Warid is new entry in market subsequently launching its products in Pakistan on 23rd may 2005 it is in introductory stage that can be best understood through graph, ? (5) Classification Basic classification is done on the basis of Post-Paid & Pre-Paid as per market and other Services/Features are provided in them. ? Core/Augmented productCustomers are the most important fixings in any organization. Warid distinguishes them as our biggest assets, and we strive for excellence by listening to their needs. We work with our customers to gain an pinch of their business, their goals and their objectives, to ensure that they receive the best possible service and the right solutions to meet their demands. We seek to be trendsetters in customer service, with our one stop concept for all your telecom requirements. This will be achieved with the provision of a one window operation for on-the-spot issue resolution and one stop service.We have the maximum number of Sales and Customer Service focus ons countrywide, with two state-of-the-art Contact Centers of international standards, equipped with cutting edge technologies to ensure real-time online services. Our highly trained and well-groomed team of Customer Service Executives are on hand 24 hours to provide support. We have established Corporate Lounges, with a customer-friendly environment to provide personalized precaution to our esteemed corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and convenient accessibility.Core/Augmented product of Warid is VALUE ADDED SERVICES as discussed above. Warranties and Services No sort of warranty is provided by Warid after sale but it does provide services to all the customers with its franchises and customer services. Warid has its network through out the cities in which it provides its services. Its network of franchises and customer service centers is discussed in next topic. Distribution Warid has PERSONAL BASE CENTERS. The explanation of personal base centers is given below, FranchisesWarid Telecom is constantly establishing dedicated company owned sales and service centers in all the major cities and towns of Pakistan. Following is a list of the cities and the addresses of all our established franchises with our presence. ? CityAddress Lahore8 underfur traumatise, heaven Centre, 43/A Jail driveway, Lahore 10-A and 10 B UGF Century Towers, Lahore 25-Hunza Block Allama Iqbal Town, Lahore 7 foundation Floor Center Point main boulevard, Gulberg Lahore 153 GT way, safe Land Mark School, Lahore 42 Commercial Building, Jeweller Market ou t of date Anarkali, Shahrah-e-Quaid Azam Lahore Digi Mart Sharif Chamber Ground Floor 68 Mazang pass Lhr.Opp. Micro Factory, Near PSO throttle Pump, principal(prenominal) Peco Road, Lahore 39- Wahdat Road Office No. 103/10 Allama Iqbal Road, Gari Shau 34-G. T Road Shahdra 25-Empress Road, Lahore of import Boulevard Gulshan Ravi Near Zakoota Plaza, Lahore 367-E, Opposite Royal Arcade, Chungi Amer Sadhu, Main Feroze Pur Road, Lahore. fail no 24 bagh ali road , girja chowk Lahore 7-Data Darbar, Near Palace Hotel Shell Pump Chowk Tajpura, Shadbagh, Lahore 14-A, Asif Chamber, Davis Road. Lahore 38-H Commercial LCCHS, DHA, Lahore. wander3, Ground Floor, M bhatti Building E84, Main Boulevard defense team Lahore 229 Ravi Road Lahore 0-B, Shalimar Link Road, Opp Total Petrol Pump 89-A Bilal Center, Temple Road, Lahore. 2 Mcleod Road 33 Ferozepur Road 1003-Tufail Road Sadar Saraiy Rattan chind Main Bansawala Bazar, Shahalam Chowk, Lahore 946/B, Faisal Town, Maulana Shaukat Road, Lahore 35/B, Model Town Link Road E-22/29 Shaheen colony, Main walton Road 17-Commercial Area, Chouburji Chowk, Lahore. patronage No 1& 2, Raiwind Road, Near Hyundai Motors, Thokar Niaz Baig, Lahore 17 Ghazali Road, 2nd round about. Samanabad. Lahore 17-18 Agro Squre Main Shadman Market, Shadman Lahore polite Center Garden Town Lahore 3/NIL/B-2, College Road, Town Ship, LahoreOpp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore 1- B, Model Town, Lahore H 4, Jail Road, Gulberg 5 SheikhupuraBank Alfalah Lahore Sargodha Road Sheikhupura KasurChowk Masjid Noor, Kasur capital of PakistanShop 5, Block 12-C, Jinnah Super, Islamabad Shop 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad Shop 1, Shalimar Plaza, F-10 Murkaz, Islamabad Shop 78, Executive Centre, I-8 Murkaz, Islamabad Shop 2, Ground Floor, Shahbaz Plaza, G-6/1, Abpara, Islamabad Shop 1, Ground Floor, Hassan Arcade, F-11 Markaz, Islamabad Shop 7, Al-Baber Center, Markaz F-8, IslamabadShop No 4 Nauman Plaza I-10 Markaz Isb Office 8, Londen shoppingcentre, G-9 murkaz TaxilaShop1 ,haider centerfield faisal shaheed road taxila RawalpindiD- 109, Main 6th Road, Sattelite Town, Rawalpindi Next to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi Niazi Plaza Opposite Unique Bakers, Bank Road, Sadar, Rawalpindi Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi topographic point 100, Near Shell Petrol Pump, Adayala Road, Rawalpindi Commercial Market Road, Opposite Bank Of Punjab. Choor Chook Main Peshawar Road, Rawalpindi Shop No. 11,212,213, Jamia Mujid Road Bunni. Office 131,132,Ground Floor, Liaqat Road, Rawalpindi. Wah CanttB-1 Basti La La Rukh Wah Cantt AttockShop 16 Block B Civil Bazar Attock Ground Floor Main echo Road Attock AbbotabadGround Floor Gohar Arcade Supply Mnashera Road. Abbotabad Opp. Burnal College Ali Plaza Jandian Road Abbotabad PeshawarBurjaman Center Near KFC University Road Peshawar Shop 4,5,6 Aukaf Plaza YakaToot Road Peshawar Haleem Tower Main GT Road Peshawar 24 The Mall Peshawar Cantt Ground Floor Mian Duble Road Hayataba Chowk Peshawar Tariq Sultan & co,Warid Franchise,Opp.LR Hospital, Kabli Road, Peshawer NowsheraShop 6 Army Welfare Shops Nowshera Cantt PubbiGround Floor Main Double Road Pubbi D. I. KhanMian Circular Road Near State Life Building D. I. Khan Shop 17 & 18 Aman Ullah obtain center Double Road D. I. Khan Faisalabad adjacent to Rayz hotel,Kotwali road, . Faisalabad Opp. To National Bank, Main SamonabadRoad, Faisalabad Old service shop, adjecent tochief boot house, katchery bazar, Faisalabad P-19/C, Main Susan Rd 213, Adjacent to Global Medical Center, Madina Town. Faisalabad Ajmal Arcade, 1st Floor, Main Rd, Betala Colony. Faisalabad Awan Plaza, Bole Di Jughi, Sargodha Rd.Faisalabad Raffaqat Plaza, Peoples Colony1, Tanki Rd. Faisalabad Adjacent to Shaukat Khanum Lab, Main Gulberg Rd. Faisalabad Near Bata Shop, Millat Rd, Gulistan Colony1. Faisalabad Main sadar bazar, around Aminia beakers, Gulam Muh ammad Abad, Faisalabad. 9- Iqbal Stadium Faisalabad Sahiwal275 B-1, High route Sahiwal OkaraAhmed Telecom, Church Road, Okara SargodhaOpp. Sadique Hospital, Main Bazar Sattelite Town, Sargodha 331-C, Civil Lines, University Rd, Opp DIG House. Sargodha 1 Joiya Market, Block 8, City Rd. Sargodha GujranwalaRahwali Chowk get on sugar mill,G. T. Road Rahwali Granton hotel,G. T Road, GujranwalaAli market,bairoon khiali darwaza,hafizabad rd,Gujranwala 64-D Jinnah Statdium,Gujranwala. Model Town Market, near Yummy 36,Gujranwala Old City centre G. T Road Near Pakistan Electronics,Gujranwala PO Jalil town,Qilla Chan G. T. Road,Gujranwala Satellite Town market. beside Rex dry cleaners,Gujranwala SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot Paris rd. near Telephone Exchange,Sialkot Abbot Road,Near KASB Bank, Sialkot Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot. Old National Bank building , opposite Gulistan Cinema, Kashmir Road , Sialkot GujratShop 1,2 & 8.Block C Naseem Plaza Budkey wala Chowk Rehman Shaheed Road Gujrat opp P. S. O Petrol Pump Bus Stand ram Talai Road Mashallah Plaza,Fawara chowk, Gujrat Ajmal Traders, B 1/169, Opposite Mirza Akram Hospital, flirt Road Gujrat JhelumAkram Shaheed Park, Shandar Chowk, Jhelum GTS Chowk Near DHL Office, Jehlum Sara-i-AlamgirG. T Road Sarai Alamgir HafizabadGujranwala Road Hafizabad Mandi BahauddinJalal sevices punjab online Rafique Chowk Mandi Bahauddin Ammar Telecom, Opp. NBD Bank Kechehry Road Mandi Bahudin KarachiKhayaban-e-Ittehad, Defence Shop 7, Rex Centre, Zaib-un-Nisa Street 9/1, 8th Commercial Street, Ph. IV, DHA Firdous Market, Firdous Colony, Rizvia Chowrangi Shop 1,Minhas Electronics, I. I. Chundrigar Road Sober Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Main Dhoerajee, CP Barrar Society purplish Court, Dr. Ziauddin Ahmed Road Main Rashid Minhas Road Shop 1, Building 8-D, Stadium Commercial Lane 3, Phase 5, DHA Shop FL-10/3, Block 5, Gulshan-e-Iqbal, Ma in Rashid Minhas Road Shop 38/39, GF, Hashoo Terrace, Fl 7 , Block 5, Clifton B 25, SMCHS, Shahra-e-Faisal Shop 12, UBL Building, Gurumandir B 253, Block L, N.Nazimabad Shop 1&2, Shah Faisal plaza newton nazimabad Block B SC14/1, Sector 11/H, North 11th Commercial Street, Khayaban-e-Ittehad, Defence Shop 1-2, spot 5E, 8th Zam Zama Commercial Lane, Phase V, DHA Shop 4-5, Falak Naz Arcade, Shahr-e-Faisal Shop 29, Hassan ali centre, M. A jinnah road Karimabad, near Mina Bazar, Federal B Area Opp. English biscuits Factory, KIA Plot 185, Sector 11-L, Main ZMC Road, Orangi Town Abul Hasan Isphahani Road, near IBA Gate University of Karachi, Gulshan-e-Iqbal Plot H 6/1 salesroom 1, Main National Highway, Quidabad LahandiShop 3-19, DMCHS, near Gahni Sons, Tariq Road 1-D, Main Sunset Boulevard, Phase 2, Defence Shop 23, RusiLake Drive,Block 18, Gulistan Johar Shop C-2/3, Al Hassan Plaza, Block 13-A. Gulistan Iqbal QuettaMetha Mehal Street Shop 11, Gulistan Road, Opp. IG Offic e Main Jinnah Road, Idara-e-Saqafat Satellite Town, near Jillani Hospital HyderabadShop 1, Safia High School, Saddar Cantt, Opp. Faran Hotel Shop 14-25, Ward of Gul Center, Thandi Sadak Shop 14, American Centre Tilak, Chari Road SukkerApwa Shopping Centre, near Dolphin Bakers, Main Queens Road Shop 4-5, Sidra Terrace, Minara RoadMultanShop 13-14-15, Areej Commercial Centre, Old Ttehsil Chowk, Gulgasht Colony Bosan Road Shop 1, Makkah Arcade, Near PTCL Exchange, LMQ Road, Dera Adda House 1879-F/1, Khanewal Road Shop 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt Shop 36, Rahma Commercial Centre, Kutcheri Road BahawalpurCircular Road Near Fawara Chowk MuzzafargarhOpp. Fiaz Park, near National Bank Rahim Yar Khan28 model town, Adjacent Daewoo Booking Office ? ? ? Market Coverage Warid has covered 9. 782 % of total market share Warid s connections 1,800,000Total Mobile users 18,400,233 Warids share 9. 782485 % (According to graph of Pakistan Telecommunication Author ity given on pg. no. 07) ? ? Channel Structure Warid is having its Main/Head office in EFU House Building Lahore, with its Business Centre in Lahore Center Plaza on main boulevard Lahore. Warid has its basic distribution centers in all 28 cities of Pakistan as discussed above. Logistics/Physical Distribution Warid is manufacturing its products i. e. SIM outside the country with its central warehouse in Lahore and 03 regional warehouses in Lahore, Karachi and Islamabad.Pricing Pricing is simple and is provided above with tariff of Zahi and Zem. Additionally, Warid comprises no hidden charges. Mark-ups Mark-up is kept confidential and no information provided by them. ? Discount/Allowance Discount and allowances are provided only on corporate level. Pricing Strategies Pricing strategies is kept confidential and no information provided by them. Promotion Warid is promoting its trough all the means available. ? Advertisement Warid is using both, ATL (Above The Line) and BTL (Below The Li ne) advertisement for its products.Role of Personal Selling Role of personal selling is used by Warid through ? Interaction ? Events ? Shopping Centers Activities Publicity and Public Relations Warid is keeping public relationing and publicity in mind and doing great work on it, it has helped by 120 Million Rs. Relief fund in earth quick disaster. Sales/Trade Promotion Warid is doing Sales/Trade Promotions but kept confidential. Ethical issues associated with this product Warid is care full about ethical issues associated with its products but does not open them as per strict confidentially concern. International marketing activities/opportunities Warid is on availing international market and opportunities and hence it is launching its services in ? Bangladesh ? Afghanistan ? Sri Lanka ? ? ? ? ? ? ? BIBLIOGRAPHY ? (1) (Source Pakistan Telecommunication Authority ? www. pta. gov. pk ) (2) (Source Calls to Service Centers of respective networks Warid 111-111-321 U-fone 111-333-100 Mob ilink 111-300-500 Telenor 111-345-100 Paktel 111-222-111 Instaphone 111-500-500) (3) www. quickmba. com (4) www. waridtel. cpm. pk