Cultural Differences of Brazil, China and Nigeria Essay - 4

Cultural Differences of Brazil, China and Nigeria - Essay Example Like any other company, Stipel Marketing has to prepare itself for this process and this reports highlights some of the factors that need to be considered to enable a smooth transition. Human resource is very important to any organization. This is because it provides the organization with skilled manpower that helps it to achieve its objectives. Our organization provides an open type of communication platform where employees and their supervisors get to interact freely and share their thoughts and ideas. Given that we are a marketing company, communication is core in our business and this must be enhanced at all costs. At the United Kingdom head office, the staff has adapted to this open plan network and it has proved beneficial to the company so far (Green, 2011). As the company seeks to expand and explore other business opportunities around the globe it is important for the company to analyze the communities in these target markets so as to know which approach to use to get the best talent. In some areas around the globe, workers are not allowed to mingle freely with their supervisors and this is what will make them perform optimally. However, in other parts of t he globe, employees are free to interact with their superiors (Gordon-Reed, 2008). This gives them a sense of togetherness and they are able to perform more efficiently. All these factors are to be considered if the organization is to establish sustainable and rewarding working relationships with these colleagues from other countries. The countries that are in focus in this report are Nigeria, China and Brazil, each of which has its own distinct culture. The role of this report is to showcase the opportunities and the challenges that may arise as the organization tries to establish cross cultural operations (Golden, 2005).